There’s been a lot of talk about building walls, but in Mexico, people are more interested in building bridges. Graduating over 130,000 engineers annually – more than Canada, Brazil, and Germany combined – it’s no wonder market leaders – choose Mexico as the seat of their Latin American operations. Our task was to show the rest of the world what more than 620,000 entrepreneurs already know, Mexico is the champion of innovation in word and deed.

Our “Bridge to Innovation” positioning created the platform for a new kind of Mexican tourism campaign, one that focussed more on disruptors rather than tropical beaches. Strategic editorial placements and hyper-targeted advertising, PR and editorial placements helped motivate entrepreneurs from around the globe to invest in the over 500 tech and businesses incubators across the country. And the platform helped improve Mexico’s reputation in the U.S., especially amongst business decision makers, policy influencers, and tourism investors.