Success Academy Charter Schools created a revolution by pushing the boundaries of education reform. But their identity didn't convey that.

What began as a request for a simple logo refresh quickly turned into an overarching rebrand, complete with a new strategic platform that captured the passion and expertise of the group's educators & staff. And once we started we couldn't stop; we got caught up in the Success Academy movement...brand pyramids, manifestos, naming strategies, collateral design, OOH, print ads, and a killer brand video.