With the opening of their new (and largest) global flagship store approaching, Uniqlo turned to our team for a two month integrated media blitz to generate excitement and reintroduce the brand to a fashion-saturated city.

Working with their inter-agency team, we took the theme of ‘Made For All’ and captured street style photos of the diverse faces of New York, turning them into immersive placements throughout transit corridors and the brand’s first ever targeted social ads. We also created physical pop-up shops, a roller skating activation and capsule collection on the Highline, building and bus wraps, and interactive web experiences. The campaign resulted in a line around the block on opening day (and a full week after the fact) along with major national press coverage.