Creating a brand platform that celebrates what’s possible.
Samsara’s tech powers the world of physical operations, improving the safety, efficiency, and sustainability of the companies that power the global economy.
But what makes Samsara so powerful isn’t just logistics, supply chains, or systems—it’s human ingenuity. With Samsara more is humanly possible than without it, but their customers didn’t know that.
We set out to spread that message by redefining the brand, differentiating from its competitors and spreading awareness about the potential to improve productivity and the bottom line.
When we were briefed the existing brand look and feel was rooted in the cool, clean, generic tech look common to early stage SaaS companies. Our more ownable and authentic new look took a more emotional and human-centric direction, celebrating the unseen men, women, and industries that power the global economy.
To start the evolution we used existing brand equity as points for exploration, most notably creating a unique framing device that came from “Sam,” the company’s beloved Owl icon.
“Connect your operations. Make more possible” became the new messaging platform, letting us talk about what Samsara does, as well as what we can do, together.
By focussing the brand on the people of operations - those whose work we made easier, safer, and more efficient - we could show the impact we have on the companies that deliver our goods, keep the lights on, and ultimately ensure our communities run smoothly. This approach helped triple the stock price in one year and fuel expansion into new markets.
