The Wall Street Journal is in briefcases, boardrooms and RSS feeds around the globe. From the market to the weekend to the playoffs, the Journal is there. In print, online and on mobile devices. And in 11 different regional editions across the world. When you talk credibility, they’re there. When you talk Pulitzers, they’re there. And when you talk Hollywood gossip, indie rock bands from Northern Ohio, macro trends in suburban real estate valuation and killer crossovers they’re there. With streaming video.

But most people didn't know that.

So, we helped them revamp their communications strategy, spreading the word with “We Were There”, a brand platform that used images from their roster of world class photojournalists. And we let tastemakers know that the Wall Street Journal is not just a paper any more...it's a 21st century hub, a source for real time news, digital content and innovation.