A short time ago, in a part of NYC not far away, we helped Adidas launch their collaboration with Star Wars. Visitors to Times Square were treated to a spectacle rarely seen in this galaxy…a regiment of Galactic Empire Storm Troopers marching through Midtown Manhattan. Lead by Darth Vader. And Snoop Dogg.

The event blew up social feeds that day with shared pics of the unlikely scene. And the launch stunt garnered press coverage in key fashion, street wear and sneaker publications, spreading the hype.